Is your well for new ideas running dry? Content marketing is one of the most effective lead generation techniques being used online but building a stable of valuable, educational content is easier said than done. Off the top of your head there are only so many ideas to draw from. Read More
Category Archives: Content Marketing
Gone are the days of extensive demographic research that, at best, creates a shallow impression of who your target audience contains. The Internet and the vast resources it makes available, allows marketers to laser-target their efforts to reach people in any number of states.
Content marketing takes this targeting to the next level by providing clear solutions to problems you identify in this audience, but demographic research isn’t enough to build the kind of content needed to make this work. Read More