Category Archives: Targeting and Segmentation

Content Marketing 2.0 through buyer personas

By | Content Marketing, Targeting and Segmentation | No Comments

Gone are the days of extensive demographic research that, at best, creates a shallow impression of who your target audience contains. The Internet and the vast resources it makes available, allows marketers to laser-target their efforts to reach people in any number of states.

Content marketing takes this targeting to the next level by providing clear solutions to problems you identify in this audience, but demographic research isn’t enough to build the kind of content needed to make this work. Read More

Generate more leads on your website today Try for free