Business-to-business (B2B) Marketing or also known as Business Marketing is a marketing technique which has the objective to sell products or services to other companies that resell them, use them in their products or services or use them to support their works. Usually the selling process is complex, takes a long period, includes many stages and involves various decision makers and influencers. It’s common that B2B Marketing requires a personalized approach starting from capturing prospects. Pivian is here to support you to generate more personalized contacts on your website.
The B2B Marketing Challenges
- Lack of time to create great content, setup lead campaigns and much more
- Generate more and better leads for sales
- Unable to measure the content effectiveness and its impact on marketing and sales