Content marketing is a marketing technique to create and distribute valuable and relevant media and content in order to acquire and retain a clearly defined audience. The content is published in a variety of formats such as blog posts, news, videos, success stories, white papers, tutorials, ebooks, infographics, best practices, question and answer articles, recorded webinars etc. The key objective is to drive the users to some kind of profitable action, e.g. a download or registration to get the customer details. Pivian will help you to get the most out of your website.
The Content Marketing Challenges
- Traditional marketing such as banners becomes less and less effective
- Today’s website owners often need to involve webmasters to update their content
- It is difficult to analyze the success of a content marketing campaign