Traditionally marketing teams have been measured by the quantity of leads. With the possibility to track marketing activities across the complete marketing and sales funnel, quality becomes more important – and the sales team is demanding it. Demand Generation is about providing qualified leads to sales. It’s really a marriage between marketing and sales processes to increase both quantity and quality. It is a common tactic in B2B Marketing with long sales cycles where it’s necessary to generate demand and awareness and accompany potential customers through the whole process of making a buying decision. Pivian’ marketing technology helps you to generate more demand for your company.
The Demand Generation Challenges
- Generating more demand through qualified traffic on your own website
- Improving the conversion rates and efficiency of your campaigns
- Increasing the number of prospects for your sales team to build a revenue pipeline