What is Demand Generation?

Traditionally marketing teams have been measured by the quantity of leads. With the possibility to track marketing activities across the complete marketing and sales funnel, quality becomes more important – and the sales team is demanding it. Demand Generation is about providing qualified leads to sales. It’s really a marriage between marketing and sales processes to increase both quantity and quality. It is a common tactic in B2B Marketing with long sales cycles where it’s necessary to generate demand and awareness and accompany potential customers through the whole process of making a buying decision. Pivian’ marketing technology helps you to generate more demand for your company.

The Demand Generation Challenges

  • Generating more demand through qualified traffic on your own website
  • Improving the conversion rates and efficiency of your campaigns
  • Increasing the number of prospects for your sales team to build a revenue pipeline

Our Demand Generation Solutions

Pivian Marketing Cloud (Cut)