While Outbound Marketing has traditionally been used to create awareness for your product or company through advertising and similar, Inbound Marketing is a relatively new marketing method and helps your company to get found by the customer through search engine optimization or content marketing. It is a very effective marketing technique because these customers often have an existing need. A popular method is to seed content such as guest posts, market studies or success stories to drive traffic to lead forms and convert them to leads which can be nurtured or sent to your sales team. The Pivian Cloud provides you with inbound marketing solutions to setup effective lead campaigns.
The Inbound Marketing Challenges
- Inbound Marketing isn’t free and requires time
- Generating more and better qualified leads
- Measuring key metrics and proving the ROI of Inbound Marketing