Lead generation uses paid and unpaid marketing activities such as inbound marketing to generate inquiries of potential future customers. So you might not want to get all leads but to focus on quality leads within your target audience which are likely to convert to your clients. While you can purchase leads generated on third-party websites, these are usually much less probable to convert than leads generated on your own website. That’s why we developed the Pivian Resource Center which you can integrate into your existing website to generate more leads directly without extra costs for purchasing leads from external providers.
The Lead Generation Challenges
- Generating more leads
- Increasing the lead quality (sales-ready leads)
- Accurately measuring and attributing online conversions to the correct marketing channels