Lead Management are multi-step processes and practices to generate new potential customers. You will find Lead Management in both business-to-business and direct-to-consumer areas but it’s common that the value per lead is high. Lead Management is for marketing teams what is Customer Relationship Management for sales teams. Lead Management usually starts with Lead Generation and passes several steps such as Lead Nurturing, Lead Scoring and Lead Distribution. The final outcome is a closed or won opportunity. The first step is critical because on it depends the overall quantity and quality of leads. That’s why Pivian developed advanced marketing technologies in order to help you to increase your lead quantity and quality.
The Lead Management Challenges
- Generating sales-ready leads
- Keeping all lead management data in one central place
- Passing leads to the sales team at the right moment