You probably use Google Analytics or another web analytics solution or you have heard of it. So why Marketing Analytics? While web analytics are focused on technology such as page impressions, countries of visit, etc., Marketing Analytics are action-driven and put the user into the focus. Would you like to know which content converts best or which keywords drive most leads to your website? Then Marketing Analytics is the right tool. It will give you better insights into your website visitors and allows you to focus on marketing activities which perform. Pivian Marketing Analytics is part of the Pivian Cloud.
The Marketing Analytics Challenges
- Measuring key marketing analytics data on your website
- Accurately attributing online conversions to the correct marketing channels
- Calculating the ROI of inbound marketing activities